I collect notable ledes and organize them into categories on Evernote for future reference. They add variety to my lede repertoire and help inspire new ideas when I feel stuck. Hopefully, these notes will be useful to you, too...
Lede Example A
Lede Structure A
Article by Jeff Goodell in Rolling Stone magazine
About the Author: Sean M. Lyden is CEO of Lyden Communications LLC (www.lydencommunications.com), a content strategy and editorial consulting firm that helps companies develop messaging designed to engage, inspire, persuade and sell. Sean is co-author of “How to Succeed and Make Money on Your First Rental House” (John Wiley & Sons) and contributor to "The Ultimate Small Business Marketing Guide” and “The Great Big Book of Business Lists,” both books published by Entrepreneur Press. Sean also serves as editor of Utility Fleet Professional magazine, a national trade publication laser-focused on the informational needs of decision-makers who purchase and manage fleet assets for utilities.
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