Invoices (include messaging about other products/ services/ special offers that may interest the recipient)
Customer loyalty program (program introduction letter, loyalty redemption card, coupons, etc.)
Follow-up system (thank you letter/ email, 90-day follow-up letter, one-year anniversary letter)
Referral request (letter that tactfully and effectively asks recipient for introductions to qualified referrals)
- White paper or e-book with useful tips on how clients can maximize the value of your product or service
- Email introduction that connects your client to someone who could be of high value to that person (potential customer, strategic partner, etc.)
- Searching "articles of interest" (i.e. timely industry news) that would add value to your clients
- Writing recommendation on LinkedIn about your experience working with the client.
About the Author: Sean M. Lyden is CEO of Lyden Communications LLC (www.lydencommunications.com), a content strategy and editorial consulting firm that helps companies develop messaging designed to engage, inspire, persuade and sell. Sean is co-author of “How to Succeed and Make Money on Your First Rental House” (John Wiley & Sons) and contributor to "The Ultimate Small Business Marketing Guide” and “The Great Big Book of Business Lists,” both books published by Entrepreneur Press. Sean also serves as editor of Utility Fleet Professional magazine, a national trade publication laser-focused on the informational needs of decision-makers who purchase and manage fleet assets for utilities.
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